SEO Services in Bend,OR

Increase organic traffic to your website with SEO consulting and strategy in Bend, Oregon. Our search engine optimization services can take you from start to finish. We’ll work with you to create a common sense strategy, help you understand your competitors, and show you which keywords are most important to target to achieve success.

We Specialize in the Following SEO Services

WordPress SEO

We are experts in optimizing WordPress websites for SEO. From blogs and small business sites to robust ECommerce websites, we can help you optimize your site structure, content, meta info, and more for search.

Local SEO

Have a website that serves local customers? SEO can make or break your appearance on the web. We can help you implement local SEO best practices to get found for Bend, Redmond, Deschutes County, or anywhere.

SEO Audits

Not sure where to start? Our SEO Audit service analyses your website traffic, competitors, and search audience to determine your SEO potential. We provide a detailed report that you can use to create an SEO strategy.

Content Strategy

Our Bend, Oregon SEO content strategists will analyze opportunities based on search volume, keyword difficulty, and demand, to help you create optimized content that your audience is actively searching for.

Link Building

Our team can help prepare link building strategies that assist in backlink acquisition. Additionally we offer link penalty removal and competitor link analysis.

Reporting

When you start an SEO plan with us, we set up keyword tracking and organic traffic analytics for your website. We’ll send you monthly reports showing our progress and any areas we can improve.

WHAT IS SEO?

According to Wikipedia SEO (search engine optimization) is ‘the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.’ Simply put, SEO helps you get found online. 

WHY IS SEO IMPORTANT?

SEO is important because it makes your website easy to read for both users and search engine robots. Optimizing your website will help search engines figure out what each page is about and how it will be helpful to the end user. Another thing to consider is that SEO is not just about optimizing the technical aspects of your website, but it is also about marketing and promoting it. Search engines rely on a number of factors when displaying results, and the more popular, talked about, relevant and important your website is, the closer it will be to the top of the search results display page. 

HOW LONG DOES IT TAKE TO SEE THE RESULTS OF SEO?

I’d rather not attempt to answer this myself, so it’s best if I provide a quote and the link from an authoritative seo news source, Search Engine Journal  “You can’t accurately predict exactly when you’ll achieve top ranking for a particular keyword or topic.” It goes on to say “You need to be prepared to spend several months to a year before seeing results for your SEO efforts, but even then, you won’t be king of the hill.” So ultimately, it depends on a lot of variables, such as how competitive the keyword is, how competitive your industry is, and if your target market is local, national, or international. Most digital marketers understand that SEO is a long game, so it’s important that the expectations for results are properly understood by the website owners hiring an SEO company. 

HOW HAS SEO CHANGED OVER THE YEARS?

The current state of SEO is different then it was in the past. Google has been consistently cracking down on spammy websites, and websites that generally try to cheat Google by incorporating black hat techniques (aggressive SEO strategies that focus on tricking the search engines) to make weak and thin sites rank high. In the past it was easy to get onto the front page of Google, all that was needed was a little keyword stuffing and a few spammy directory links. However seo has changed significantly, and for the most part these changes are great. The reason these changes are for the better is because now the most relevant information and authoritative websites are being ranked first, not the ones that gamed the system.  This means that users should be able to find what they are looking for easier then ever, and not be bombarded with non-helpful spammy sites. What this means to those practicing SEO currently, is that old tricks may no longer work and optimizers must change the way they think and operate in order to stay relevant.

WHAT SHOULD I FOCUS ON REGARDING SEO?

The focus of SEO will rely on a mix of old and new strategies. It is still important to focus on aspects of on-page SEO, such as keyword research to target certain phrases and questions users are searching for, however the new focus is what can be called a ‘content strategy’. A content strategy consists of three main areas of focus: quality content, inbound links created from sharing the content, and social media. This is simple in theory, but can be difficult in practice. As far as content goes you want to create well-written content that generates buzz and is shared by others, thus providing inbound links back to your website. The reason social media marketing is important according to Forbes is because “it provides the means to increase shareability, distribution, and reach. This in turn, provides readers and search engines alike with new metrics by which to measure quality (ie, quantity of shares and mentions in each social media channel, which are both easily measurable). As a result, ‘social signals’ are a fast-rising search engine ranking factor, and business owners that fail to recognize this will be left in the dust by their competitors that do”.

You need to make sure each page stands on its own as a topic. Do not create multiple pages about the same exact thing in order to optimize for different keywords. Instead, stick to single, well-written, citation-worthy, topic pages and optimize them for multiple keywords. Now that you have a better understanding of the complex world of SEO, lets take a closer look at some of the different topics discussed.

ON-PAGE SEO

WHAT IS ON-PAGE SEO?

On-page SEO refers to everything you can do to increase traffic and pagerank from within your website. This includes but is not limited to: unique and quality content, targeted keywords, meta tags, heading tags, ALT text, URL canonicalization,  page layout, duplicate content, and more.

CONTENT

‘Content is king’ has been a long standing motto in SEO for years. In the past, webmasters and internet marketers were able to get away with short articles, unoriginal content, and fairly thin websites. Nowadays it is more important then ever to have longer articles (1500 words) rich and detailed information, unique content that is both buzzworthy and sharable, and larger websites (100-150 pages). Additionally, it is extremely important to have fresh content. This means webmasters / bloggers will need to create new content fairly often, however how often depends on the nature of the website. Some websites may put up new content daily, whereas others will only put up longer articles once or twice a week. Ultimately, as long as the content is well-written it doesn’t hurt to put it up as often as possible.

KEYWORDS

Everyone that uses search engines types certain words, phrases, or sentences into the search bar to receive their results.  These words, phrases, and sentences can be thought of as keywords, and it is these keywords that the SEO specialist wants to utilize within the topical related website. Here is what one of the leading SEO websites moz.com has to say about the importance of keywords within your website, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole”. With the release of Google Hummingbird, keywords may lose some importance, as the algorithm is utilizing “the role of entities, where topics take the place of keywords in the result pages. Google has made great strides in synonym identification and concept grouping”. This basically means, that even if you have not targeted the right keywords, Google may still understand what your page is about and rank it based on other topical factors.

META TAGS 

A meta tag is a tag in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. Click here to learn more about meta tags.

HEADING TAGS 

Heading tags pertain to titles of pages, articles, or sections within pages. Click here to learn more about heading tags.

ALT TEXT 

ALT text refers to descriptions found with images. Click here to learn more about ALT text.

URL CANONICALIZATION 

Also know as URL normalization, can be thought of as standardizing multiple URLs which all point to the same content.

PAGE LAYOUT / USER EXPERIENCE

Page layout refers to the overall look, readability, and structure of your website. If a website is too busy, messy, full of ads, distracting, hard to read, hard to navigate, etc…these can all affect your pagerank. Additionally, Google released a new algorithm around Feb. 2014, called ‘Top Heavy Algorithm’ which downgrades the ranking of websites with too many ads ‘above-the-fold’ at the top of the page, or ads that seem to be overly distracting for users. The best practice is to create websites where content the user is searching for is easily located, and easy to navigate through, thus providing a good user experience.

DUPLICATE CONTENT 

Duplicate content simply concerns multiple URLs referencing the same content. This is a problem because search engines do not know which is the original work, and which is a duplicate, therefore they do not know which one to display. This can cause problems to site owners, as they may end up losing traffic and ranking if the duplicate is chosen as opposed to the original. The best practice according to Moz.com is, “whenever content on a site can be found at multiple URLs, it should be canonicalized for search engines. This can be accomplished using a 301 redirect to the correct URL using the rel=canonical tag”. Ultimately, you want to prevent and eliminate as much duplicate content as possible, and when necessary put canonical tags in place. 

OFF-PAGE SEO 

WHAT IS OFF-PAGE SEO

To keep things simple,  just think of it as everything you can do to increase traffic and pagerank from the outside of your actual website. The different ways to do this include but are not limited to: Link building, social networking, forum/blog commenting, and guest posting. Lets take a look at what some of these methods are, and the different ways you can incorporate them yourself.

LINK BUILDING

Link building simply refers to getting your website URL placed on someone else’s website, social networking site, or blog, so that it links back to your own website, also referred to as backlinking. When implementing this strategy it is important to note that it is not beneficial to have your link on just anyone’s website, but they need to be placed on authoritative websites ideally within the same niche, or topic to be rewarding. The best link building strategy is to have your link placed within top ranking authority websites of your same subject. Backlinking on authority websites can provide the much coveted link juice, meaning your site will gain some pagerank status through the affiliation of being mentioned on top ranking sites. It is best to have backlinks from a variety of subject related sources, and social networking sites, not just a few. It is important to note that low quality (non-topic related) links are not beneficial, and if you have a large number of low quality links then this can be seen as a red flag to Google, and you can possibly be penalized and lose some pagerank or worse. When focusing on backlinks, quality and quantity are king.

TRUST 

Brand recognition and author recognition is now starting to play a predominant factor in pagerank. Google wants to provide the most relevant and trusted websites at the top of the SERPS, therefore it is important to build trust through social media likes and employ author and publisher tags on your content. Another way to earn trust is to invite or hire individual authors or publishers from trusted sources to contribute and write for your website.

SOCIAL 

When trying to promote your website / brand,  social media can get your name out to a wider audience. With more people aware of your website you will receive more searches, more traffic, and more of your links being mentioned on other websites. Google likes to see people searching for your website and sharing it with others, because this confirms that the website is popular and trusted, two factors that can help increase overall pagerank. In addition, if a user has a connection to a person or brand, search engines will use social media connections to display relevant content in the SERPS. This is why we strongly recommend having a presence on social networking sites. Which social networking sites you join depends on your marketing strategy, as not all of them will make sense for the given subject.

IMPORTANT 

Search engine optimization is no longer about technical tricks designed to outwit Google and Bing. It is about building an audience, earning trust, and publishing genuinely useful information that people want to consume. Just keep in mind that search engine rankings get earned because of great online marketing programs in combination with great SEO. It’s extremely important to have solid on-page and off-page seo in place, but that’s only one piece of the online marketing puzzle. If you don’t have the time to learn all the complexities of SEO, we recommend hiring us as your Bend, Oregon SEO consulting company. 

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