What are Alt Tags?


ALT tags or ALT text are invisible text descriptions that literally describe the content of the image. These can be useful to someone who cannot see the image.   It tells them what the message of the image is conveying to them.   ALT Tag is shorthand for ‘alternative attribute’

Images can generate a TON of traffic from image-based search engines (Google Images for example).   If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.




Go to ‘media’ while in your dashboard.   If you have not uploaded an image from your computer yet, go ahead and do so by following the instructions provided.  Once the image is uploaded, simply click on it.  From here you should be provided with data boxes about the image, such as :  URL, Title, Caption, ALT Text, and other.  WordPress makes it simple to add information about the image at this stage, and it is very important to do so.

In the ‘Caption’ box simply put information that you want displayed underneath the image.   Ideally targeted keywords,  however do not try to stuff your page with keywords in the caption if the keywords do not pertain to the image itself.   Below is a picture I took when I was in Big Sur, California.   As you can see, I simply wrote ‘Big Sur, California’ into the caption box, and now it is displayed under the image as explained.

In the  ‘ALT Text’ box, fill in information about the image as described above.  To keep things simple, just use text that fulfills the same function as the image.   For the picture below, I have written ‘beach shoreline, two monoliths, blue sky with sunlit clouds’.   Again, imagine you are describing the image to a blind person.   This information will not be displayed with the image itself, but will be read by the Google spiders, and can be listened to by those with visual impairments.