Heading tags are used to represent and differentiate the heading of the page from the rest of the content. Other names for these tags are HTML header tags, head tags, and SEO header tags.
In HTML the H1 tag is the most important tag. The H1 represents the main title, or the main subject of your page. From this point on it drops to H2, H3, H4, etc…with a hierarchy of most important to least important information on your page.
When you’re structuring the HTML coding for a Web page, it can look a little like an outline, with main headings and subheadings. For best SEO results, it is important to place keywords within the Heading tags. Each heading tag should be different from each other, and should ideally use targeted keywords while also describing what the content will be about.
If you have a webpage about the best coffee makers available, the heading tag in HTML may look like this :
<H1>Best Coffee Makers</H1>
<H2>Drip coffee makers A</H2>
<H2>French press B</H2>
<H3>least important subheading</H3>
Do not stuff keywords into the heading, for example :
<H1>Best Coffee best coffee best coffee Makers</H1>
HOW DO I INSERT H1 TAGS IN WORDPRESS?
To insert header tags in WordPress, you simply need to be within the edit section of the particular page you want to work on. Make sure you have selected the ‘Toolbar Toggle’ on the right side of the toolbar to open up every tool option. On the bottom left side of the toolbar you should now be able to see a scroll down window. From here you can highlight the title of your page and then use the scroll down window to select H1. For each subheading thereafter, you can do the same and select H2,H3, and so on.