Meta Tags

WHAT ARE META TAGS?

Meta = information.   Tag = Language element descriptor

A meta tag is a tag in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The meta tag is placed near the top of the HTML in a Web page as part of the heading.  There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag. The keywords meta tag lists the words or phrases that best describe the contents of the page. The description meta tag includes a brief one or two-sentence description of the page.  Both the keywords and the description are used by search engines in adding a page to their index. Some search engines also use the description to show the searcher a summary of the page’s contents”.

For example, after typing something into a search engine, you will be given multiple different website listings.  In general, people will read the short page description to find out which option they want to select.   The information provided underneath the listing is the description meta tag.   These meta description tags are important factors in convincing searchers to click through to your site, by telling them what your site is about.

 

Below is a HTML example of a meta tag description.

<head>

<title>Title Tag Example</title>

<Meta name=”description” content=“What you need to know about meta tags.“>

</head>

The name=”description” informs the search engine that this is the meta description tag.

The content=”example” is the place to insert the description that you want shown below a search engine listing.

Meta Keywords Tag

Today, meta keyword tags have no SEO value.

<head>

<title>Title Tag Example</title>

<Meta name=”description” content=”What you need to know about meta tags.”>

<Meta name=”keywords” content=”meta tag, meta tags, HTML tags“>

 

HOW DO I EDIT META TAGS AND DESCRIPTIONS IN WORDPRESS?

First thing you need to do is to install a plugin, as wordpress does not automatically allow you to edit meta tags.   This is accomplished by going into your dashboard and selecting ‘plugin’.   From here select ‘add new’ to access the plugin search bar.    You can search for any plugin you choose.   In this case I will search for ‘all in one SEO pack’ and then click install.   From this point on wordpress will do the rest and automatically install and activate the plugin.

Next, you will want to go to your ‘pages’ section and select ‘edit’ on the specific page you want to work on.  Once the page is displayed scroll down until you locate your ‘all in one SEO pack’ work space.  From here, simply enter title into the title box, and description into the description box, and so on, with no HTML required.